The Age of Disruption
(The Sky is Falling... Part Two)

This "age" did not dawn overnight. While technology has been the driving force, various other players have contributed:

• The Evolving Marketplace.
• The Marketers.
• The Advertising Agencies.
• The Media.

Yes, technology has been the main driver, but that has always been the case. From the invention of the printing press, telegraph, telephone, television, VCRs, cable, satellite broadcasting, the Internet, TiVo, and wireless, technology has shaped communications, hence advertising.

Over the last few years, the problem has been the speed with which technology has changed our lives. A hundred years have been crammed into five.

In the past, adapting to changes took time. Today, this luxury is not afforded, as the speed at which changes are occurring dictates the speed of adaptation.