Advertising & Practical Thinking

The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.

Tuesday, February 10, 2009

Thinking Positive is Contagious

It is always good to know someone else is also thinking positively and trying to spread the word! On Monday (February 9, 2009) morning, like all weekday mornings at 8:00 AM, I received my email from The Emarketer Daily, a must-read for me every day.

Monday’s topic: Commentary from Geoff Ramsey (CEO and co-founder): How Staying Positive Is Good for Business. I was thrilled to just read the headline. The first three paragraphs made me feel even better. Mr. Ramsey wrote:

We’re bombarded by it every day of the week. The news media is shoveling a constant stream of bad news to us in the form of economic reports, surveys of plummeting consumer confidence levels, company layoffs, negative earnings announcements and decimated marketing budgets.

This drip, drip, drip creates a tremendous imbalance in our perspective. And since the news is fueled by a very real economic crisis, many of us are prone to see the glass as not just half empty, but 98% empty. But that’s not a recipe for success, or even survival.

The answer lies in seeking a balance—anchoring yourself to reality while focusing on every glimmer of hope and opportunity you can find.

(To read the complete article, please visit:

This morning (Tuesday) something I heard on the “Mike & Mike in the Morning Show” on ESPN Radio (my morning radio listening in the car) made me feel good. With all the negative news, both in and out of the sports world, ESPN Radio is dedicating this week to something positive in the world of sports and calling it A Celebration of Sports!

Yes, it is a coincidence that within a few days of my thoughts on Something Positive, I am reading and hearing similar sentiments from others.

Thinking positive is contagious. Spread the word…


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