The Evolving Marketplace
(The Sky is Falling... Part Three)

• Just in the last 35 years, the world population has nearly doubled. Obviously this means that in most parts of the world, the population skews younger. However, in the US, the older demographic constitutes the majority.
• Movement of people and goods around the globe is overnight.
• Movement of information is instantaneous.
• Though oil still dictates the global economy, free trade is what makes the world go around.
• Regional tastes are becoming global and demand for goods and services is at an all time high.
• Bigger (plasma screen TVs), smaller (mobile phones), faster (Internet connections), cheaper and better (everything) are the key market calls.
• And, marketers are rushing to be "first to market."