Advertising & Practical Thinking

The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.

Sunday, October 01, 2006

Carrot or Stick?

In England, householders are offered rewards for recycling more of their "rubbish" and cutting down their waste, with many local authorities offering prizes including cash rewards and community gifts.

In Seattle, WA, consumers are warned not to mix recyclables with non-recyclables. If they do, the authorities stop picking up their "garbage."

Now we also know the difference between "rubbish" and "garbage."

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