Advertising & Practical Thinking

The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.

Tuesday, March 10, 2009

Think Positive

That was the headline of the Chicago Sun-Times’ Terry Savage column (aptly titled “The Savage Truth”) on Monday, March 9, 2009. Ms. Savage wrote:

“The fear factor is taking over the markets, the economy, and the public psyche. And no matter what programs, speeches, or photo ops the new administration stages, it won't help restore public confidence.

This is not to say that "positive thinking" can turn the stock market around, or restore jobs, or create incentives for business to expand production, or even for consumers to start spending again. That would require real incentives -- things like lower tax rates on risky investments or capital gains. Or tax breaks for entrepreneurs to create businesses and expand hiring.

But a little positive thinking could be just what the country needs right now.

Positive thinking

One of the great motivational books of all time, The Strangest Secret by Earl Nightingale, was written 75 years ago. The "secret" was this: "We become what we think about!"
And all we think about and talk about these days is economic failure. The latest headlines about unemployment are just the latest example. Yes, more than 8 percent of the population is unemployed, but that means 90 percent are still working.

This is not meant to be a paean to Pollyanna. But it is a request that we start putting all this bad news in perspective. Especially the media, and the administration.”

Ms. Savage concluded: “We can't let fear rule today. Let's try the power of positive thinking, for a change. Let's think about prosperity. Yes, we need sensible tax and spending policies to get us there. But let's stop looking down, and start talking UP! At least we'll be thinking in the right direction. And that's the Savage Truth.”

The complete article can be accessed at:,CST-FIN-terry09.savagearticle#

Thank you, Terry Savage. May your tribe increase!


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