One Last Thought for the Week...
Today, marketing should be about "wants," not "needs."
Look at everything from the consumer's perspective.
posted by pentatwo @ 11:18 AM
Advertising & Practical Thinking
The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.
Friday, October 06, 2006
Today, marketing should be about "wants," not "needs."
Advertising & Practical Thinking
The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.
About Me
- Name: pentatwo
- Location: Chicago, Illinois, United States
PentaTwo is about learning, retaining and applying. Learning takes time, effort and desire. It is developing the ability to observe: to see beyond the obvious; and mastering the art of listening, to hear what is said and not what one wants to hear. Retaining is developing the ability to absorb relevant information and knowledge. It is the creating of experience. Application of experience leads to wisdom. It determines what will work, how, and why. To contact us, please write to: bala@pentatwo.com
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