The Power of a Logo.

In July, a particular candy bar with a distinctive logo (chocolate brown background, a red parallelogram with two of its corners curved, with a white fill-in, and the brand name in a blue, all uppercase italics font) started a ubiquitous out of home advertising campaign with the brand name replaced with words like Sattisfectellent, Nougatocity, Hungerectomy, Substantialicious and Peanutopolis.

Absolutely brilliant!

And the brand, Snickers.

In October, it was revealed that the most popular bottled water in history (in a green glass bottle, that made its entry into the US in 1976) was launching a campaign to attract the younger audience that did not know about the brand.

On the label of the green bottle (an elitist brand in the mid-seventies and early eighties; and, there were people who ordered this brand on the rocks!) the name of the brand is replaced by words Sexier, Crazier, Flirtier, and Sassier.

The brand, Perrier.

Snickers, imitation is indeed the best form of flattery. Kudos to you. Perrier, you are three months too late!