A Monday Morning Thought...
The Client creates the brand.
The Agency positions and stewards the brand.
The Consumer makes the brand.
And, the Consumer owns the brand.
posted by pentatwo @ 6:26 AM
Advertising & Practical Thinking
The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.
Monday, October 09, 2006
The Client creates the brand.
The Agency positions and stewards the brand.
The Consumer makes the brand.
And, the Consumer owns the brand.
Advertising & Practical Thinking
The advertising profession is cold and cruel. The power of practical thinking is a perfect antidote.
About Me
- Name: pentatwo
- Location: Chicago, Illinois, United States
PentaTwo is about learning, retaining and applying. Learning takes time, effort and desire. It is developing the ability to observe: to see beyond the obvious; and mastering the art of listening, to hear what is said and not what one wants to hear. Retaining is developing the ability to absorb relevant information and knowledge. It is the creating of experience. Application of experience leads to wisdom. It determines what will work, how, and why. To contact us, please write to: bala@pentatwo.com
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1 Comments:
My favorite quote on this topic is from the head of P&G marketing. The more we're in control we are, the more we're out of touch.
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